And we had a fabulous experience,” Roberts told reporters on a call. “I suggested that we jump in a taxi and go to one of the malls and get a demo of Sky in one of their shops. ![]() ![]() ![]() Roberts said he had closely tracked what Sky had been doing for years, but last November, he had an unexpected reminder of Sky’s influence as European’s biggest pay-TV provider while in a cab with a colleague. The biggest cable operator in the United States offered on Tuesday to pay $31 billion to buy Sky, challenging Rupert Murdoch’s Fox and Bob Iger’s Walt Disney for the European pay-TV group. LONDON, Feb 27 (Reuters) - When Comcast boss Brian Roberts was weighing up a $31 billion offer for British broadcaster Sky, a trip to see Sky’s products in store, and the knowledge of the London cab driver that took him there, helped to make up his mind.Ĭhief Executive Roberts said the visit was one of a number of things that confirmed Sky as a “jewel” that his company should try to acquire, as Comcast looks to boost international revenues as growth in the United States slows.
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